Case Study
H&P × Immersive Drilling Rig AR Experience
Objective
H&P set out to transform how people—whether clients, trainees, or industry newcomers—understand the complex mechanics of a drilling rig. Traditional diagrams and static models often fall short in conveying the scale, motion, and interplay of components in real-world operations.
To bridge this gap, H&P aimed to create an immersive, interactive Augmented Reality (AR) experience featuring a detailed 3D animated model of a drilling rig. The goal was to enable users to explore the rig’s functionality, key systems, and operational workflows through dynamic visuals, with interactive callouts that provide contextual information at every stage of the animation.
Solution
Recognizing AR’s potential to revolutionize technical education and client engagement, H&P partnered with August Allen AR to develop a WebAR solution accessible directly from any smartphone or tablet—no app required.
Users simply scan a QR code or visit a web link to view a lifelike 3D drilling rig overlaid in their physical environment. As the animation plays, they can tap on labeled hotspots to learn about critical components—such as the derrick, mud pumps, or blowout preventer—and understand how they work together in real time. The experience is designed to be intuitive, scalable, and deployable in training centers, trade shows, or remote client presentations.
Results
The AR experience delivered immediate impact, transforming a complex drilling rig into an intuitive, interactive learning tool. Users were able to explore the rig in 3D, engage with animated callouts, and understand key components faster and more clearly than with traditional diagrams or videos. The experience increased engagement, improved knowledge retention, and positioned H&P as an innovator using immersive technology to educate teams, partners, and stakeholders.
