Case Study
Jones Soda × WebAR-Powered Labels
Objective
Jones Soda set out to reimagine the humble soda label—not just as packaging, but as a portal to personalized storytelling. Recognizing an opportunity to stand out in a crowded market, they aimed to integrate cutting-edge Augmented Reality (AR) directly into their labels, enabling customers to unlock custom video content instantly—no app download required.
Beyond engagement, Jones Soda wanted full creative control. They envisioned a web-based dashboard that would let their team easily assign, update, and manage unique videos for each label in real time—ensuring every can or bottle could deliver a fresh, relevant, and shareable experience straight from the browser.
Solution
To turn this vision into reality, Jones Soda partnered with August Allen AR and adopted their WebAR platform—a scalable, no-download solution that works seamlessly across mobile devices.
With this technology, every Jones Soda label became an interactive touchpoint. Users simply scan the QR code on the label with their smartphone camera and are instantly greeted with branded, dynamic video content tailored to that specific product or campaign. Behind the scenes, the intuitive dashboard gives Jones Soda complete autonomy to refresh content anytime, anywhere—without developer support or app store updates.
Results
The launch of Jones Soda’s AR-enabled labels marked a bold step forward for CPG innovation. Customers were thrilled by the seamless, magical interaction—many scanning multiple cans to discover new content and sharing their experiences socially.
Since going live, the campaign has driven over 20,000 label scans and interactions, demonstrating strong consumer curiosity and repeat engagement. More importantly, it positioned Jones Soda not just as a beverage brand, but as a pioneer in phygital (physical + digital) consumer experiences.
Scan a label. Watch it come alive. Taste the future of soda.
