Case Study

Karsh Hagan x Holiday AR Experience

Objective

Karsh Hagan sought to bring holiday cheer to life in a playful, interactive way by leveraging the magic of Augmented Reality (AR). The goal was to create a festive, shareable experience that would let users instantly transform themselves into beloved holiday characters—using nothing more than their smartphone camera and a touch of seasonal spirit. By combining face-tracking technology with whimsical visual filters, the campaign aimed to spark joy, encourage social sharing, and deepen audience engagement during the most wonderful time of the year.

Solution

To bring this vision to life, August Allen AR developed a lightweight, browser-based AR experience that works instantly—no app download required. Using advanced face-tracking capabilities, the experience overlays dynamic, animated holiday character filters in real time as users look through their phone’s camera. From cheerful elves to jolly snowmen and other iconic seasonal figures, each filter responds naturally to facial movements, creating an immersive and delightfully silly moment of transformation. The experience was made accessible via QR codes in physical spaces and through shareable links online, inviting users everywhere to join the holiday fun with just one tap.

Results

The Holiday AR Experience quickly became a crowd favorite, spreading smiles across social feeds and in-person activations alike. Users loved the instant, playful interaction—many returned to try every character and shared their transformations with friends and followers.
 
The campaign not only amplified Karsh Hagan’s creative reputation but also demonstrated how AR can turn a simple idea into a memorable, emotionally resonant brand moment.
 
This wasn’t just about filters—it was about bringing people into the story.
Point your camera. Choose your character. And let the holidays come alive.

Check it out!