Case Study
Wana Brands
Objective
Wana Brands set out to pioneer the cannabis wellness space by becoming the first brand to launch an Augmented Reality (AR) experience tied directly to its product packaging. With the introduction of Wana Spectrum Gummies—a line designed to deliver targeted effects through precise cannabinoid and terpene profiles—education became a top priority. The goal was twofold:
- Clearly communicate the unique benefits of each flavor’s formulation in an engaging, non-intrusive way.
- Boost consumer interaction by transforming passive packaging into an interactive storytelling platform.
Solution
To bring this vision to life, Wana Brands integrated a 3D, immersive WebAR experience directly into every product box. Consumers simply scan a QR code on the side of the package with their smartphone camera—and instantly unlock a rich, animated AR environment that explains the science, effects, and intended use of that specific gummy flavor.
No app download is required. The experience loads instantly in the browser, featuring smooth 3D animations, voice-over narration, and intuitive touch controls—making complex wellness information accessible, memorable, and shareable.
Results
The AR experience quickly proved its value as both an educational tool and a viral engagement driver:
- Average engagement time of 1 minute and 30 seconds—remarkably high for mobile interactions, indicating deep user interest.
- Over 3,500 views per month, driven almost entirely by organic word-of-mouth and social sharing.
- 80% of all views came directly from shares, highlighting the experience’s “wow factor” and inherent virality.
By blending education with entertainment, Wana Brands didn’t just inform consumers—they created a memorable brand moment that turned customers into advocates. In a competitive market where clarity and trust are critical, this AR layer became a powerful differentiator—proving that innovation in cannabis isn’t just about chemistry, but also about connection.
